HOW WE SERVE OUR CLIENTS

Lakeside services are broad in scope and reach.  They are based on the strengths and experience of Lakeside principals and associates, a creative mix of research techniques, and structured to meet the specific requirements of each of our clients.

Our Mission
Our mission is to become a trusted partner with your company. A partner that takes the time to understand your business, your technologies, your products, and the market spaces you serve, we can provide you with meaningful information that is accurate, timely and cost-effective.

Typical Lakeside Services

Understand Markets, Market Segments and Potential Customers

·      Market sizing and segmentation

·      Market opportunity studies

·      New customer identification and estimated sales potential (ESP)

·      Market opportunity mapping to best utilize manufacturing and sales resources
 

Technologies, Products and Technology Trends

·      New product development research

·      Competitor technology assessments

·      Risk and risk timing analysis for emerging competitive technologies

·      Opportunity evaluation for your new technologies

·      Understand and negotiate changes in key technologies

·      Improve products and product strategies

 Voice of the Customer Analysis

·      Current customer – Satisfaction; perceptions; unmet needs

·      Potential customer – Current suppliers; requirements; unmet needs

Growth and Business Strategies

·      Identification and evaluation of sourcing partners, JV opportunities and acquisition targets

·      Build plans for growth and improvement

·      Development of business plans

Development of your unique sales proposition and commercial message.

·      Websites

·      Brochures

·      Data sheets

·      Social media

A Global Perspective

In the context of today’s markets, our work is often global in scope, and might involve:

·      Providing client guidance into market entry beyond their traditional U.S. customers

·      Identifying and dealing with offshore competitors and their products

·      Recognizing and dealing with near-future technology pressures developed by advanced European and/or Asian providers

 Custom Project Design

We develop each project based on your company’s objectives and timelines, then identify key deliverables to meet those goals.

 Total Anonymity

Operating as an independent service supplier, Lakeside offers the ability to interface with current customers, potential customers, competitors and other market participants while maintaining total anonymity. 

This allows you to test new technologies or potential products, explore entry into new market segments or to consider sourcing, JV or acquisition options without exposing your intentions until ready.

Degrees of Engagement

Lakeside’s experience spans client projects that range from a few weeks of intense effort in parallel with yours, to long-term engagement wherein Lakeside becomes an integral part of your project team.